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This animated cat appeared in policy trailers and on kids' concession products.

The following year, Cinemark introduced its Front Row Joe mascot created by independent animation studio Wilming Reams Animation. Legal advertisements indicate that the company known as Cinemark USA, Incorporated, officially began December 31, 1987. With the opening of the Movies 8 on 3912 Hampton Road in Texarkana, Texas in 1987, Cinemark began building theaters with colorful interiors and large video game arcades. In 1987, Cinemark acquired all of the Plitt Theatres. But Cinemark Corporation continued operations acquiring existing theaters and began to build new theaters. Plitt of Plitt Theatres Holdings purchased the Cinemark circuit of theaters. Cinemark Corporation and Texas Cinema Corporation merged operations in June 1979 creating a portfolio of 25 theaters in Texas and New Mexico under the Cinemark brand. Lee Roy Mitchell then formed a group of theaters under the Cinemark name beginning in 1977.

By 1972, the company was named Texas Cinema Corporation. and Lee Roy Mitchell created Mitchell Theatres, Inc.

The roots of the company date back to the 1960s when brothers J.C. While Cinemark officially claims to have launched in 1984 (and previously claimed a 1983 founding date), online records show Cinemark might have started as early as 1977. It is unclear when Cinemark was first founded. History įormer logo used from 1998 to 2022, used on its international branches until 2023Ĭinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas and Utah. The goal of the move is to establish how long movies will play in theaters before being available for home video. In May 2021, Cinemark struck agreements to show films from some of its major Hollywood studio partners, including Warner Bros., Walt Disney Studios, Paramount, and Columbia Pictures. Ĭinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown, CinéArts and Rave Cinemas. It is the largest movie theatre chain in Brazil, with a 30 percent market share. Cinemark is a leader in the theatrical exhibition industry with 521 theatres and 5,855 screens in the U.S. It is headquartered in Plano, Texas, in the Dallas–Fort Worth area. (stylized as CineMark from 1998 to 2022 and CINEMARK since 2022) is an American movie theater chain that started operations in 1984 and since then it has operated theaters with hundreds of locations throughout the Americas and in Central America.